
About Us
Marsh Roots Seafood Company began with a passion for good food and a love for sharing it with our community. From day one, our mission has been to bring the freshest, wild-caught seafood to Lynchburg — the kind you’d expect to find right at the coast.
What started as trips to the Outer Banks and Virginia Beach has now grown into trusted relationships with suppliers who deliver directly to our shop. Every Tuesday and Friday, new selections of fish and ocean favorites arrive fresh, never frozen, ready for your table.
And for our shellfish lovers, Thursdays are the day to look forward to — when the majority of clams, oysters, and more make their way in.
We share it all with you through our newsletters, sent every Tuesday and Friday, filled with the latest catches, pricing, and a little recipe inspiration to spark ideas for your next meal.
At Marsh Roots, it’s not just about seafood — it’s about bringing a taste of the coast home to Lynchburg, week after week.
OUR STORY
Local Fisherman With a Love For the Sea
"My roots are in the water and I come from the marsh." As a young boy, growing up in the small fishing town of Morehead City, located on the Crystal Coast of North Carolina, I discovered a love for the ocean and for the fresh, wild caught seafood it provided and how it always brought people together.
As well as an avid fisherman, I also consider myself to be a conservationist at heart. I believe it is vitally important to preserve the natural bounties that this earth provides us, and to utilize them in a sustainable way.
As a local to the crystal coast I wanted to find a way to combine my passion for bringing people quality ingredients with supporting my friends and family from the fishing industry of North Carolina's coastline; Marsh Roots Seafood was born. I look forward to bringing the freshest, never frozen, seafood to my customers each week from the Carolina coast!
- Oliver Russell, CEO and Founder


